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Oct 11

Six Reasons To Use Shopify For eCommerce

The Shopify platform has just about everything to get you started with very little effort. It does not require a technical background to be able to build an online store with Shopify. If you plan on making design changes, you will have to learn basic HTML and CSS—but it isn’t necessary. You can easily build a Shopify stores in the morning and start collecting sales in the afternoon—that’s how easy it is to get things cooking with Shopify.

Chris Tsang, founder of Mindzai Toys, when asked about Shopify said,

“The best thing about Shopify is that it’s made me not have to worry about anything that has to do with e-commerce.”

I agree with Chris, it a stress-free experience compared to other online shopping carts. I’d also add that Shopify has infinite potential for innovation and creativity.

Let’s talk more about that.

1. Getting Started With Design Templates

Shopify offers over 100 beautiful and professional templates that they call themes. If you have an online shop, your shop has to look good. Why? It builds credibility and trust—without these two pillars, you have no chance of making sales. Think of the brick and mortar store, it has to look clean and professional to encourage visitors to stay.

Shopify provides you with a Theme Store where you can pick and choose from their collection of premium themes, either free or paid. The paid themes tend to offer more functionality and customization. However, they won’t break the bank like other shopping cart platforms. As a comparison, the most expensive themes on Shopify are less than $200, while in comparison themes on Volition can run close to 1K.

Shopify invites professional theme designers to create themes for Shopify. These themes are quality-checked by Shopify, so they are fully compatible and guaranteed to be flexible and functional. This allows you to choose from a broad range of professional designs from exceptional designers.

Ready to kick some virtual tires?

Shopify has a free 14 day free trial period that allows you to test drive every aspect of the shopping cart. You can install as many themes and applications as you like. If you decided to pull the trigger on the store, you have several pricing options at $29, $79, and $299 per month.

2. The Shopify App Store—Expand & Grow

This is the top reason for choosing Shopify—expandability and access to create and customize to your heart’s desire. Shopify is very flexible and has all sorts of tools to meet (and exceed) your needs. Want an upsell App? Want a membership App? Want a way to send postcards post purchase to your customers? You can do all of these things and much more.

Shopify offers a wonderful App Store where you can choose from over 1,100 different Apps (free and paid) for you to plug into your store and normally try for a few weeks.The tools include accounting, customer service, inventory management, marketing, reporting, shipping, social media, fulfillment, etc. These apps can help automate a lot of your business processes.

The application store is really one of the biggest strengths about Shopify and my hands down favorite thing about using this platform over every other one on the market. Not only do they give you a way to build an online store and handle payments, they also offer you helpful tools for other important aspects of running a successful business.

These apps are fully integrated into Shopify, so you don’t have to mess around with different systems and try to make them “talk” to each other. Just plug and play, which will save you a lot of time and work as they have been vetted by Shopify ninjas before they are released on the Shopify Ap Store. And if you can’t find the application you are looking for, there are tons of developers on upwork.com that can help you develop your own app.

3. 24/7 Customer Support

Ever get up in the middle of the night thinking about your business and decide 3am in the morning is the perfect time to resolve a Shopify issue that had kept you awake?

No worries, fire up your Mac and login to their 24/7 excellent customer support.

There are many moments in running your store where you will need the support of an expert to walk you through the functionality of your online cart.  Shopify offers you a true 24/7 anytime support. You can reach them through phone support, online live chat, or email. They even provide you with four international phone numbers so you can choose the number that fits your region.

After several years of working with Shopify support, I’ve always been impressed by their professionalism and knowledge. In fact, I’d give them five stars for support. They also have an extensive and active user forum that explores many of the issues you might encounter. They even have a thread for selling your business which can be useful when you get ready to unload your baby to raise some cash for that trip to Bali next year (make sure you contact me if you decide to do that).

4. Easy Design & Setup

You don’t need a computer science degree or coding experience to set-up a Shopify store.

Fortunately, you don’t have to worry about technical stuff at all—Shopify sits in the cloud and they protect sensitive user information like credit card data and emails. Everything can be done with a few clicks. The admin backend and the customer front end are both user-friendly and provide excellent navigation options.

Shopify also provides great beginner guides and extensive documentation. You can find a ton of valuable content at https://www.shopify.com/guides which talk about everything from marketing to crowd funding.

5. Mobile & Tablet Responsive

Have you looked at your Google Analytics data on mobile engagement lately?

I guarantee it’s up substantially from last year. If you dig into your stats you’ll likely see that segment of your traffic is between 30-40%. If your shopping cart isn’t mobile responsive, then you are leaving tons of cash on the table.

Shopify’s designs are excellent and they are mobile-friendly (meaning people can navigate them on their phone and buy stuff from you). In case you don’t find one that fits your needs among the roughly 170 themes, you can either create your own or buy one as we stated above.

6. Shopify Integrates With 4thway’s API Infrastructure

It’s important to have automated data flow to ensure orders are processed in time, with the correct shipping methods, and that customers receive updated shipping confirmations in a timely manner. Shopify integrates seamlessly with 4thway’s state-of-the-art inventory management system and they encourage customers to use Shopify when possible.

If you don’t currently have a shopping cart, please contact 4thway for assistance with setup and design for an additional fee or as part of your new client onboarding package.

If you are ready to take a store design on yourself, sign up for a Shopify store in five minutes—it’s easy, fun, and can be very lucrative. Hit this link and get started today.

Derek, Ecommerce Professional

4th Way Fulfillment is your first step towards business growth. Let us do the heavy lifting while you build your business. Contact us today to handle your shipping needs.

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