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Jul 17

Why You Should Be On Instagram

Are you using Instagram? With more than 500 million active users, it’s currently the second most popular social media network in the world—can you guess who is first? Yep, Facebook. The number of advertisers on Instagram has doubled over the past six months— Instagram is now considered the best social media platform for customer engagement. Why […]

Feb 28

Amazon Seller Fulfilled Prime

4thway has been approved by Amazon to work in conjunction with its customers and offer Seller Fulfilled Prime (SFP). In this article, we are going to explain the entire SFP program and how it could really help boost your sales. The program flags qualifying products as eligible for Amazon Prime 2-day delivery. SFP sellers then […]

Jan 30

Customer Profile Medicine Mama

We sat down with the owner of Medicine Mama, Donna Steinmann, a 20 year published expert in natural health and skincare. We asked her a few questions about her magical journey as part of our new 4th Way Customer Profile. How did you first become interested in starting Medicine Mama? I wanted an effective, organic […]

Oct 11

Six Reasons To Use Shopify For eCommerce

The Shopify platform has just about everything to get you started with very little effort. It does not require a technical background to be able to build an online store with Shopify. If you plan on making design changes, you will have to learn basic HTML and CSS—but it isn’t necessary. You can easily build […]